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Social Network Advertising Nudges, Doesn’t Drive

MediaPost According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases online. Less than 2% of orders were the...

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[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

HubSpot In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks. I used a dataset of more...

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